Gather the right context
Useful planning starts with the people, places, and systems affected by Art Direction. Include the day-to-day details that a high-level brief can miss.
Set clear milestones
Break the work into decisions that can be reviewed along the way. This makes it easier to spot changes early and keep everyone informed.
Leave space for learning
The first plan should guide the work without hiding new information. Review what you learn at each milestone and adjust the next step deliberately.
